Partner with
wine Influencers
Join our wine influencer program and start creating new opportunities
for your brand globally!
Wine Influencer Leading Community
WIA connects wineries and wine businesses in the wine industry with social media influencers whose personal interests and passions align with your brand’s goals and values. We know how to find the right wine influencers to help you achieve your goals and objectives, and make the best brand match possible.
Our network of top wine influencers has an engaged following which matches your key demographic. By partnering with the right wine influencer, you can leverage the power of his audience, leading to wider brand exposure and growth.
Influencers have a trusted voice to drive your brand’s message and encourage action amongst your target audience through storytelling and influencer-generated content. Regardless of the initial message, be it a winery story, specific wine characteristics, or winemaking process, our influencers are wine professionals and know how to present your brand in the best possible way.
Why
1. Engaging Content
Our wine influencers create professional, high-quality content such as images, videos and compelling stories for your business. They use their unique style to showcase your brand and craft a message that attracts your consumer’s attention. It will help you stand out from your competitors and amplify your brand’s story at scale.
2. Target Audience
Influencers are experts within their niche and can develop new ideas for promoting your products while keeping the audience engaged. The authority that they carry, the knowledge they share, and the relationships they develop with their audience enable creators to communicate the message successfully and attract like-minded audience.
3. Social Proof
Influencer marketing is the modern-day word of mouth and influencers are the bridge between customers and your brand. Thanks to the high amount of trust that has been built up with the following, genuine recommendations or brand mentions from them serve as a form of social proof to your brand’s potential customers.
Advantages
1. Connect with top wine influencers
2. Reach your target audience
3. Build trust and credibility
4. Increase sales and drive leads
5. Drive engagement on social media
6. Generate website traffic
Our Process
1. Validation of Influencers
We only work with authentic influencers so there is no chance to collaborate with a “fake” influencer. Our association pre-screens and qualifies social media influencers, quality of their publications and engagement rate.
2. Influencer Matching
Search and develop organic relationships with key wine influencers that resonate with your target audience. Only influencers who carry true authority in the brand’s niche and have a true passion for the brand’s service can offer authentic storytelling for your brand.
3. Tailored Content
Influencers create relevant premium wine content that demonstrates the value of your brand, tells a story about your brand, and gets your consumer’s attention in ways that cannot be portrayed with a typical ad.
4. Trust and Credibility
Build trust and credibility through influencer-generated content and the help of content creators. You can reach a loyal and engaged following who trust them and want to hear suggestions and authentic recommendations on what next to try in their kitchen and homes.
5. Sales and Leads
WIA helps you create new business opportunities, boost your revenue and generate new leads. All of that builds visibility and awareness, creates interest from your target audience leading to community expansion, business and social growth.
Facts
- 92% of consumers trust online word-of-mouth recommendations.
- 80% of consumers were influenced by an influencer recommendation.
- More than 50% of adults purchase a product or service recommended by their favorite influencers.
- 41% of customers discover new products through influencers weekly.
- 71% of marketers believe that influencer partnerships are good for business.
Discover our Wine Influencers that joined Wine International Association to spread wine brands internationally and grow your community.
We don’t want your brand to just be seen, we want it to be remembered!
