Vinitaly is the event that more than any other has marked the evolution of the wine system on a national and international scale, helping to make wine one of the most exciting and dynamic realities in the primary sector.
Vinitaly is an international wine competition and exposition that is held annually in April in Verona city, region of Veneto, in northeast Italy. The event is exclusively for wine professionals featuring an average of 3000 wines from several dozen countries. First held in 1967, VinItaly has been called the “most important convention of domestic and international wines” and the “largest wine show in the world”.
For producers in the Italian wine industry, attendance and the reception that their wines receive is considered a barometer for measuring the health and success of the market, particularly for emerging Italian wine regions. The event is also used as an opportunity by wineries to release new wines and wine styles or announce partnerships with universities, organic and biodynamic wine organizations or even other wineries. Along with Vinexpo, which is held every other year in the French wine region of Bordeaux, VinItaly is considered one of the premier international wine events.