The 9 Best Wine Trade Shows & Wine Trade Fairs of 2024

Welcome to the vibrant and dynamic world of wine trade shows and fairs in 2024, a global platform where the connoisseurs, industry leaders, and enthusiasts gather to immerse themselves in the rich tapestry of the wine industry. This year’s lineup promises an unparalleled experience, rich with opportunities to delve into the latest innovations, exchange ideas, and foster lasting connections. Each event is a testament to the diversity and creativity of the wine world, offering a unique blend of tradition and contemporary trends.

As we venture into these prestigious events, expect to be enchanted by an array of exquisite wines from every corner of the globe. These trade shows are not just exhibitions, but cultural hubs where the essence of each region’s wine-making heritage is celebrated. It’s a chance to engage with experts, learn about sustainable practices, and witness the unveiling of cutting-edge technology in viticulture and enology. Embrace the opportunity to expand your palate, enhance your knowledge, and be part of a community that shares a deep passion for the art of wine.

  1. PARIS VINEXPO 2024

  2. VINITALY 2024

  3. GERMANY PROWEIN 2024

  4. INTERNATIONAL BULK WINE AND SPIRIT SHOW 2024

  5. LONDON WINE FAIR

  6. USA TRADE TASTING 2024

  7. PROWINE TOKYO 2024

  8. HONG KONG INTERNATIONAL WINE AND SPIRITS FAIR 2024

  9. PROWINE SHANGHAI 2024

* The events have been listed without a specific order.

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1. PARIS VINEXPO 2024

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The 4th Wine Paris & Vinexpo Paris, a key event in the wine trade show calendar, has successfully concluded, exceeding expectations. This year, the event saw a notable increase in international exhibitors and visitors, solidifying its position in the global wine and spirits industry. Known for its strategic importance, the event uniquely combines business dealings with a friendly, engaging atmosphere. This approach has transformed it into a vibrant hub for the industry, distinguishing it from other wine trade shows. The participants engaged in productive business exchanges and felt a strong sense of community, highlighting the event’s importance in shaping the industry’s future.

This edition of Wine Paris & Vinexpo Paris has proven its vital role as a dynamic and influential platform in the wine trade show circuit. It acts as a central meeting point for industry experts to discover new prospects, share insights, and build partnerships. The event’s ability to seamlessly blend serious business interactions with a welcoming ambience has bolstered its reputation. Consequently, it has become a critical gathering for those who are actively involved in steering the direction of the wine and spirits sector, marking it as an essential event to attend.

DATE: 12 – 14 FEB 2024
LOCATION: PARIS, FRANCE

2. VINITALY 2024

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Vinitaly, celebrating over half a century of influence from its roots in Verona, Italy, has grown to be an essential global beacon in the wine industry. This esteemed annual event spans four days, dedicated to fostering and nurturing key relationships among wine producers, buyers, and industry experts. It’s more than a trade fair; it’s a hub for exchanging expertise and experiences, vital for building lasting connections and shaping the future of the global wine landscape.

Accompanying Vinitaly is the distinctive “Vinitaly and the City,” which brings a celebratory element to the historic city of Verona. This part of the event extends the experience beyond the trade show walls, inviting wine enthusiasts to immerse themselves in the rich cultural tapestry of one of the world’s renowned wine capitals. Here, amidst ancient streets and traditions, the celebration of wine culture takes on a life of its own, offering attendees a unique opportunity to connect with the heritage and heart of the wine world.

DATE: 14 – 17 APRIL 2024
LOCATION: VERONA, ITALY

 

3. GERMANY PROWEIN 2024

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Celebrating its 30th anniversary, ProWein has established itself as a leading international trade fair for wines and spirits, offering a comprehensive view of the global market. Its controlled admission system creates an exclusive environment for industry professionals to discover new vintages, trends, and emerging products. The fair is renowned for its professional atmosphere, high-value master classes, tastings, and significant business dealings.

ProWein has become a vital platform for industry experts to engage in discussions, understand market developments, and build partnerships. Its commitment to covering the wine and spirits sector in its entirety makes it an essential event for professionals navigating the global market, solidifying its position as a key destination for wine and spirits enthusiasts.

DATE: 10 – 12 MARCH 2024
LOCATION: DUSSELDORF, GERMANY

 

4. INTERNATIONAL BULK WINE AND SPIRIT SHOW 2024

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The International Bulk Wine and Spirits Show (IBWSS) in San Francisco is a key annual event for trade professionals in the bulk wine and spirits sector. It’s a specialized platform for buyers seeking bulk solutions, private label programs, and contract manufacturing. The trade-only nature of IBWSS ensures focused engagement and innovation exploration, fostering meaningful business connections.

IBWSS San Francisco is a vital international venue for supermarkets, retailers, restaurants, wineries, and distilleries. It provides unique networking opportunities with private label suppliers, driving product diversification and market growth. This event is instrumental in setting trends and facilitating key industry transactions.

DATE: 23 – 24 JULY 2024
LOCATION: SAN FRANCISCO, USA

 

5. LONDON WINE FAIR 2024

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The International Bulk Wine and Spirits Show (IBWSS) in San Francisco stands out as a focused annual gathering for industry professionals in the bulk wine and spirits sector. It draws a specialized audience of buyers actively looking for bulk solutions, private label opportunities, and contract manufacturing, fostering a rich environment for business and innovation. This trade-only event is a hub for meaningful interactions, product discovery, and the establishment of influential connections within the industry.

As a premier international platform, IBWSS San Francisco attracts diverse participants, including supermarkets, retailers, restaurants, wineries, and distilleries. It offers unique networking and sourcing opportunities, connecting these businesses with private label suppliers. This convergence facilitates the growth and diversification of product offerings and underscores IBWSS San Francisco’s role in shaping industry trends and fostering critical partnerships in the bulk wine and spirits market.

DATE: 20 – 22 May, 2024
LOCATION: London, UK

6. USA TRADE TASTING 2024

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Embark on an extraordinary journey at USATT 2024, scheduled for May 22-23. This premier event stands as a beacon for the beverage industry, brimming with mini-events designed to enrich industry knowledge, tantalize the palate, and foster unique networking opportunities for brand growth. In a first, Day 2 opens to consumers, giving brands a rare opportunity to connect directly with a broader audience, gather feedback, and enhance market presence.

The USATT Conference boasts 30 industry-leading speakers over two days, offering invaluable insights. On the expo floor, attendees will encounter an exciting array of brands from the USA and beyond. The event is highlighted by 24 exclusive sit-down tastings, each led by passionate experts in winemaking and distilling, ensuring a uniquely enriching experience at USATT 2024.

DATE: 22 MAY 2024
LOCATION: CHICAGO, USA

7. PROWINE TOKYO 2024

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For nearly three decades, ProWein has cemented its position as the leading global marketplace for wines, spirits, and craft drinks, attracting a vast audience of over 90,000 visitors from around the world. This annual event has been instrumental in shaping the future direction of the beverage industry. It offers a vibrant platform for professionals to explore new trends, forge strategic partnerships, and interact with a wide variety of products, playing a key role in the evolution of the industry.

Expanding its reach, ProWine Tokyo has emerged as Japan’s premier professional wine and spirits trade fair, building upon the successful foundation of “Wine & Gourmet Japan.” This event extends ProWein’s influential community network to Tokyo, establishing itself as a central hub for exploring a plethora of new products and the latest industry trends. ProWine Tokyo gains added significance by being concurrently held with major food and beverage events like FABEX Tokyo, ISM JAPAN, and anuga SELECT Japan. This synergy offers unparalleled opportunities for attendees to develop new industry networks, bridging the gap between wines, spirits, and the broader food sector. ProWine Tokyo is set to offer an all-encompassing and enriching experience, reflecting the dynamic nature of these interrelated sectors.

DATE: 10 – 12 APRIL 2024
LOCATION: TOKYO, JAPAN

 

8. HONG KONG INTERNATIONAL WINE AND SPIRITS FAIR 2024

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The Hong Kong International Wine & Spirits Fair, Asia’s premier wine event, is an annual showcase organized by the Hong Kong Trade Development Council and hosted at the HKCEC. It presents a diverse range of high-quality wines, spirits, beer, and other alcoholic beverages, encompassing various aspects of the industry like production, education, and logistics. This provides a comprehensive view of the global wine and spirits market.

The fair is a key networking and deal-making platform, attracting global buyers. Its strategic location in Hong Kong, a major business hub, offers access to the Asian market, facilitating connections between international producers, distributors, and buyers.

DATE: 28 – 30 MAY 2024
LOCATION: HONG KONG, CHINA

9. PROWINE SHANGHAI 2024

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ProWine China, as China’s leading international trade fair for wine and spirits, is a critical hub for both global and local industry players. It offers a dynamic space for showcasing products, networking, and understanding the Chinese market’s nuances.

Committed to highlighting new trends and playing a central role in the wine trade, ProWine China acts as a gateway to this key growth market. It provides participants with unique opportunities to navigate market complexities and foster collaborations, contributing to the wine and spirits industry’s growth in China.

DATE: 6 – 8 NOV 2024
LOCATION: SHANGHAI, CHINA

In 2024, the world of wine trade shows is set to offer a captivating and enriching experience, blending the excitement of discovery with the sophistication of fine wines. These events are more than just gatherings; they are a celebration of the wine industry’s latest advancements and a showcase of global wine culture. Attendees can look forward to immersing themselves in a world where innovation meets tradition, where each sip offers a story, and every connection opens a door to new possibilities.

Spanning across continents, these shows will bring together the finest winemakers, industry leaders, and enthusiasts. They are a melting pot of ideas, flavors, and opportunities, offering an unparalleled platform for learning, networking, and business growth. From the bustling halls filled with the aroma of world-class wines to the insightful seminars led by industry experts, each event is designed to inspire and engage, making them a must-visit for anyone passionate about the art and business of wine trends, and engage in meaningful trade opportunities. Whether you’re seeking to expand your business network, deepen your wine knowledge, or simply savor exceptional varietals, the wine trade shows in 2024 provide a multifaceted experience that transcends boundaries.

* The events have been listed without a specific order.

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FAQ Edition

The Ultimate Guide To Wine Trade Shows

Question : What are the Emerging Trends in the Wine Industry Showcased at Trade Shows?

A : Explore the latest innovations in winemaking, sustainable practices, and market shifts presented at these events.

Question : How Do Wine Trade Shows Influence Global Wine Trends?

A : Understand the role these shows play in setting industry standards and influencing consumer preferences worldwide.

Question : What Networking Opportunities are Available at Wine Trade Shows?

A : Learn about the diverse networking platforms provided for professionals to forge business relationships and collaborations.

Question : How Can New Wineries or Distributors Benefit from Participating in Wine Trade Shows?

A : Discover the advantages for newcomers in gaining visibility, understanding market dynamics, and learning from established players.

Question : What Educational Seminars or Workshops are Typically Offered at Wine Trade Shows?

A : Delve into the range of educational sessions available, covering topics from viticulture to wine marketing strategies.

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Stefan Sulzer WIA Ambassador Germany Stefan Sulzer is a 45-year-old wine enthusiast from Münster, Germany. Being a school teacher by profession, he also finds time to develop his understanding and competence in the wine sector. More than 20 years ago he started tasting wines with a friend who worked in…

Kathleen Willcox WIA Ambassador USA Kathleen Willcox is an award-winning food and drinks journalist, features writer and co-founder of Thinking Outside the Bottle. After graduating with a degree in English literature from Providence College, she took a job as a general beat reporter at the Lewisboro Ledger. From there, she…

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