The name of the winery is a tribute to Therezinha Borges de Freitas, affectionately called Thera by her husband Manoel Dilor de Freitas (in memoriam), the entrepreneurial visionary, pioneer of altitude wines from Santa Catarina, and for his four children, including João Paulo, the creator of the Thera Winery. The Bom Retiro Farm and Thera Winery Project were born in 2013, when João Paulo took over the property. However, most of the vineyards had already been implemented in 2002. Today the area is approximately 10 hectares of vineyards for wine production and two hectares in experimental and testing phases.

The seedlings are certified and originate in France and Italy. Wine varieties are grown by the backrest system (vertical rows), like the vines on the best labels in the world. This method allows greater sun intake and low production per vine, aiming to ensure more quality to the wine. In their vineyards, varieties for the production of white and sparkling wines predominate, such as Sauvignon Blanc, Chardonnay and Pinot Noir.

The good Terroir is born out of respect for the unique characteristics of the land and the climate of the high slopes of the Serra Catarinense. It values the talent, honor and tradition of the family. Thera Winery has developed an exclusive line of wines that expresses its Terroir and its personality since the first tasting.