Sarah Heller is a wine expert, visual artist and content creator based in Hong Kong. She is a partner and buyer for the Almásy Collection, a Central European wine brand, and a brand ambassador and design collaborator for Lucaris Crystal. She sits on the faculty of the Vinitaly International Academy and is a consultant for WINE100, China’s largest wine competition. She is also the wine editor for Asia Tatler and a judge for the Cathay Pacific HKIWSC and Decanter Asia Wine Awards.

Sarah’s focus as a communicator is on engaging with more senses to enlarge our experience of wine. Her series of paintings, drawings and digital works called Visual Tasting Notes has been exhibited and published in Asia, North America, Australasia and Europe. Her online educational videos have over 9 million students. Sarah is frequently invited to speak on subjects including Asian wine markets, wine marketing and Ecommerce.

She is the host of the television series Wine Masters and won the 2013 Vintners’ Cup. She started her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for several years. Sarah is a Master of Wine and DipWSET, a SWE Certified Specialist of Wine and Spirits, and a VIA Italian Wine Ambassador.