ProWein is the only international trade fair that covers the complete world market. Correspondingly international are the visitors. And these are exclusively connoisseurs of the industry, because the controlled admission means that there are only professionals among themselves at ProWein. Traditionally, it’s all about business at the order trade fair from the initial conversation to the high number of business deals.
At no other trade fair venue are the interests of the market players as broadly based as at ProWein. Trade visitors come from all relevant sectors, from small top restaurateurs through to wholesale importers. It’s where exhibitors have the ideal opportunity to find the perfect buyer for their own portfolio.
For the big importing nations such as the USA, UK, Scandinavia, the Benelux countries and Germany, ProWein is traditionally the most important trading centre. This development is continuing in the global growth markets. Every fifth trade visitor comes from Eastern Europe or Asia.