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In the dynamic and multifaceted world of wine, Mihaela Cojocaru stands out as a trailblazer, blending her deep passion for wines with a wealth of expertise and innovative approaches. With a rich background spanning over 15 years in various roles within the wine industry, Mihaela has emerged as a prominent figure, contributing significantly to wine education, marketing strategies, and international trade.

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Mihaela’s journey into the realm of wines began with a profound enthusiasm for oenology, leading her to achieve notable credentials such as DipWSET (Wine & Spirit Education Trust) and AIS Sommelier (Italian Sommelier Association). Her thirst for knowledge and dedication to excellence are further evidenced by her role as a WSET Educator, where she imparts her wisdom and nurtures the next generation of wine enthusiasts and professionals.

One of Mihaela’s key contributions lies in her collaboration with the Italian Food Academy, where she serves as a Teacher in Wine Marketing and Food Export Management courses. Through these courses, she not only shares her expertise but also helps aspiring individuals gain a deeper understanding of the intricate nuances of wine marketing and international trade, fostering a more vibrant and knowledgeable wine community.

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In her pursuit of excellence, Mihaela has also delved into the digital domain, recognizing its paramount importance in today’s competitive landscape. Completing various courses in copywriting, digital marketing, and email marketing in 2021 showcases her commitment to staying at the forefront of industry trends and leveraging digital tools effectively.

As a freelance professional, Mihaela wears multiple hats with finesse. Her role as a wine broker is instrumental in assisting wineries in navigating the complex world of exports, devising robust strategies, and enhancing digital communication to broaden their reach and boost sales. Her collaborative approach extends to working with export managers and aspiring wine brokers, offering invaluable insights and continuous support to streamline processes and achieve business success.

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Mihaela’s impact goes beyond individual businesses; she extends her expertise to assist companies in enhancing their online visibility and creating engaging communities around their products. Her podcast, SoMe Wine, ranks among the top on Feedspot in the ‘Italian Wine Podcast’ category, offering valuable insights, tips, and strategies for building a strong international presence and implementing effective marketing tactics. By featuring industry experts and sharing concrete examples, Mihaela empowers her audience with actionable knowledge, making a significant impact in the global wine community.

In an era where standing out and creating a solid brand presence is paramount, Mihaela Cojocaru exemplifies innovation, expertise, and a relentless commitment to excellence in the wine industry. Her multifaceted contributions, from education and consultancy to digital marketing and podcasting, continue to inspire and elevate the wine sector, paving the way for a brighter and more vibrant future.

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