Born in Tuscany among the waves and the masks of Viareggio Carnival, Elena Palmerini spent years travelling around the world. She was about 22 years old when she reached international success in the mixology sphere and she decided to go for the search for a new passion. Thus her new adventure path began hand in hand with Bacchus.
Elena took her first AIS course (Italian Sommelier Association) with a certain degree of skepticism and not too much enthusiasm. However, it was enough to make her lose her head for this world: she completed all three levels in the minimum time, three years. After that, when she was only 24 years old, she was offered a job of a purchasing manager and wine importer for an important Asian hotellerie company in Singapore.
Later Elena came back to Europe, where she lived in Milan and she held managerial positions in renowned establishments such as the Armani Hotel. In the meantime, she continued her theoretical and practical training, broadening her horizons until she reached the level of Food & Beverage Manager. Elena was successfully working in the sphere of training for international associations, consultancy and start-ups until one day when she realized that she still needed new inspiration in life.
Elena on Instagram: @travel_with_mrswine
As a result, she took a one way ticket and left for Bali, both travelling and working in South East Asia and Australia. She launched her Instagram page to show her favorite wines and share the places, but what started as a game turned into the job. Today Elena is back home to Viareggio, Tuscany, where she is actively involved into consulting, social collaborations and many other projects, united by one sweet (but also dry and sometimes sparkling) word: WINE!
From vineyard to glass. Each wine is a unique experience, and it needs an ambassador to share it with the world. A journey that begins with wine and continues with people.
Leveraging relationships and contributing to creating a great wine community. WIA Ambassadors experience and share a deep understanding and excitement of wine. Bringing wines and vineyards to life in the form of great wines, events, courses, interviews, tasting, photos, videos and more.
Making local wineries global & bringing the wine community around the world to enjoy a life of wine, passion & prosperity.