Chris Howells has dedicated a large part of his adult life to the humble grape. As an avid wine collector, multiple wine judge, Certified WSET 3 with distinction and occasional writer-columnist for a number of drink & hospitality magazines, he is making wine his life’s work, and his entrepreneurial spirit has driven him to be a curator of wine experiences whilst being a co-owner of a small wine bar franchise located in the U.K
In his work as a Wine Communicator, Buyer, Judge, Brand Consultant, Educator and Wine Writer Chris brings to life his love of wine in a way that is exciting and slightly “alternative”. He has a flair for making wine fun and understandable, sharing his passion for the vine.
Chris is the co-owner of MUST Wine in St. Albans in the U.K, alongside Mike Nuttall and is helping to expand the company to its 3rd venue and hopefully beyond, the skies the limit!
It would be fair to say he takes great satisfaction in introducing new wines to people and expanding their palette’s. He really loves it when someone may say they ONLY drink red, or they ONLY drink white, and they leave with a bottle or 2 of wine they never thought they’d like. He truly believes there is a wine out there for everyone, and he will happily help them find it.
Wine Influencer: @fenders_oh_fenders
Chris looks for a good story; learning the history of the winemaker, the winery and the region is one of the most fascinating things about wine for him. A good glass of wine should transcend from being a drink to taking you on a journey to a specific time and place.
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From vineyard to glass. Each wine is a unique experience, and it needs an ambassador to share it with the world. A journey that begins with wine and continues with people.
Leveraging relationships and contributing to creating a great wine community. WIA Ambassadors experience and share a deep understanding and excitement of wine. Bringing wines and vineyards to life in the form of great wines, events, courses, interviews, tasting, photos, videos and more.
Making local wineries global & bringing the wine community around the world to enjoy a life of wine, passion & prosperity.