Located in the Cantabrian foothills in the Briones enclave of Rioja Alta, Bodega Vivanco is a stunning estate that offers unparalleled views of the surrounding hills and valleys. It has become one of the most popular oenotourist destinations in Spain, thanks to its modern Rioja blancos and tintos by fourth-generation winemaker Rafael Vivanco Sáez. But the estate has another major attraction: the Vivanco Museum of Wine Culture, which is one of the most impressive wine museums in the world.

The museum boasts over 6,000 exhibits spread across four floors, including century-old urns and wine presses, as well as artworks by renowned artists like Picasso, Juan Gris, and Andy Warhol. It has welcomed over a million visitors since opening in 2004. You can take a self-guided tour or join one of Vivanco’s guided tours, which showcase the five permanent exhibition rooms and the Garden of Bacchus, where you can find a library of over 220 grape cultivars from around the world.

Restaurant Vivanco is a great place to sample the vibrant flavors of Riojan cuisine, with a focus on traditional recipes and local produce. For visitors who want to experience both culture and gastronomy, the Vivanco Experience and Paired Tapas Menu is a smart option. This two- to four-hour condensed tour includes visits to the state-of-the-art underground winemaking facility with its impressive octagonal ageing hall, the museum, and the restaurant. On Saturdays at noon, beginners’ wine tasting courses are also hosted.

Bodega Vivanco produces a range of white, red, and sparkling wines from Rioja. The estate’s focus on quality and excellence in wine production and culture make it a must-visit destination for wine lovers and enthusiasts alike.