Alyssa Vitrano has over two decades of experience in brand and content marketing at brands, editorial publishers, and agencies. She helped form the first global content marketing capability at IBM and led all branding for the AI-powered global marketing technology company Acoustic, which included brand purpose, naming, visual identity, content strategy, and social media.
Alyssa was a magazine entertainment editor and a producer at MTV until she got interested in the grape. So she spent a lot of time formally studying wine: Alyssa has a certififcation in both Viticulture & Vinification and Blind Tasting from the American Sommelier Association. However, as she says, she wpent even more time just drinking and having a good time. Having also formally studied wine for over a decade, she created the wine brand grapefriend which blends wine knowledge with pop culture and has a highly engaged following on social media.
Grapefriend is truly about having fun and learning about wine. Apart from the deep knowledge, Alyssa’s main approach is to make sure that everybody is having fun with it. Her slogan on Instagram is Have as much fun finding out about wine as you do when you’re drinking it.